We are a group of experienced, professional communicators who have come together to correct one of the greatest cases of brand misconception in the modern marketplace. The misunderstood brand? Lawyers. Our backgrounds equip us well for the challenge. We have worked for some of the largest advertising agencies, clients and production companies in the business. We are well versed in the business of building brands and are made up of a team of experts in all the disciplines necessary to do so; designing, writing, research and planning, marketing, creative development, production, and media planning and placement. What our experience has taught us, time and again, is that the most powerful communication tool is also the simplest; the truth.
We feel passionately about the need to correct misconceptions about the practice of law. It’s this passion that makes us more than an advertising agency, it makes us, like the brand we seek to illuminate, an advocate.
In an industry fraught with jokes, urban myths, stereotypes and unfavorable media portrayals, it’s time to fight back. It’s time to change opinions. It’s time to tell the truth.
That’s what we’re here to do. To help you find your voice, and most effectively tell your truth.
We start with a search for that truth. We do our homework. We go on a quest for insight into both the law firm and the minds of those who need it. We discover the meaningful connections between product and consumer and see what kind of language and images elicit an “ahaaa!” from your audience. We then take those insights and craft the most meaningful messages using the most effective media to make your message accessible and understood by everyone.
We create advertising in the form of research, corporate identity, brand development, outdoor, print, television, and radio. We also design brochures, collateral, websites and internet advertising. Then we include analysis and tracking of all media.
We take care of the business of communicating your truth to the community you serve.
Ads for Cooney & Conway ran recently in the Daily Southtown and the Chicago Tribune.
C&C specializes in the litigation of Mesothelioma lawsuits using these ads to increase their business using carefully targeted print media created by Advocacy Solutions.
